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Privacy Policy

Last updated: August 2026

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Ash Hill ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy informs you about how we collect, use, and safeguard your personal information when you visit our website, submit inquiries, or make accommodation reservations, in accordance with the General Data Protection Regulation (GDPR) and the Irish Data Protection Acts 1988 to 2018.

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1. Data Controller Information
Ash Hill is the data controller responsible for your personal data.

Estate Name: Ash Hill

Location: Kilmallock, County Limerick, V35 K184, Ireland

Email: info@ashhill.com

Telephone: +353 (0)63 98121

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2. Information We Collect
We collect personal information that you voluntarily provide to us when contacting us or reserving accommodation, as well as limited automated technical information.

  • Identity & Contact Data: Name, email address, telephone number, and postal address.

  • Reservation Data: Dates of stay, room preferences, special requests, and payment details required to process your booking.

  • Inquiry Data: Any details or messages you submit through our contact forms or email correspondence.

  • Technical & Usage Data: IP address, browser type, device details, and browsing patterns collected automatically through essential website cookies and analytics.

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3. How We Collect Your Data
We collect data through the following methods:

  • Direct Interaction: When you fill out our contact form, send an email, call us, or submit a booking inquiry.

  • Third Party Platforms: When you make a booking through external booking channels such as Booking.com.

  • Automated Technologies: When you interact with our website, technical usage data is logged via standard web cookies.

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4. Purpose and Legal Basis for Processing
We process your personal data under the following legal bases:

  • Performance of a Contract: Processing your reservation, managing your stay, and providing guest services.

  • Legitimate Interests: Responding to guest inquiries, improving website performance, maintaining security, and running our hospitality business efficiently.

  • Legal Obligation: Maintaining financial and accounting records as required by Irish law.

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5. Data Sharing and Transfers
We do not sell, rent, or trade your personal data to third parties. We only share necessary personal data with trusted service providers who assist in operating our website and delivering our services:

  • Booking engine providers and property management software.

  • IT and website hosting providers (including Wix.com).

  • Financial institutions for payment processing.

All service providers are bound by strict data protection agreements ensuring full compliance with EU data protection standards.

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6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or regulatory reporting requirements. Guest booking records are typically retained for six years following the end of the tax year in which the booking was completed.

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7. Your Data Protection Rights under EU GDPR
Under European data protection law, you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you.

  • Right to Rectification: Request correction of inaccurate or incomplete data.

  • Right to Erasure: Request the deletion of your personal data where no legal ground exists for continued processing.

  • Right to Restriction: Request the restriction of processing your personal data in certain circumstances.

  • Right to Object: Object to the processing of your personal data based on legitimate interests.

  • Right to Data Portability: Request the transfer of your data to another service provider.

To exercise any of these rights, please contact us at info@ashhill.com. You also have the right to lodge a complaint with the Irish Data Protection Commission (DPC) at www.dataprotection.ie.

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8. Cookies
Our website uses essential cookies to ensure proper technical operation, security, and user performance. Non essential cookies, such as analytics, are only deployed with your consent. You can manage or disable cookie preferences through your web browser settings.

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9. External Links
Our website may contain links to third party websites, such as Booking.com or external regional attractions. We have no control over the privacy practices or content of these third party sites and encourage you to read their respective privacy policies.

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